Case Study: Target Field – Minneapolis, MN

In 2009, the Twins released an RFP for a DAS at Target Field. It was an installation contract, with the Twins retaining ownership and responsibility for the ongoing operation and maintenance of the DAS after system installation. InSite proposed an alternative solution to the Twins: InSite and its project team would design, build, operate and maintain a neutral host DAS at Target Field at zero cost to the Twins, and in addition would pay the Twins a share of the revenues paid to InSite by the carriers operating on the system. Given the opportunity to turn a multi-million dollar expense and a serious drain on financial, administrative, legal and IT staff resources into a revenue generating project without any capital investment by the team, the Twins awarded the bid to InSite. In December 2009, InSite and Twins Ballpark, LLC entered into a DAS License Agreement. System construction was completed prior to opening day of the baseball season on April 12, 2010.

The System

InSite paid 100% of the capital costs to construct the DAS infrastructure, which delivers coverage throughout the entire facility. InSite chose TE Connectivity as an OEM vendor partner both for the suitability of its infrastructure to the particular needs of Target Field as well as the proximity of its R&D, service and support facility in Eden Prairie, MN. The system includes 2G and 3G commercial wireless services on 850 and 1900 MHz with 4G LTE MIMO on AWS, as well as a public safety repeater system.

Sub Licenses

InSite has successfully negotiated license agreements with all four major wireless carriers: AT&T, Sprint, T-Mobile, and Verizon Wireless. The DAS launched just prior to opening day in April 2010

Growth

The DAS installation at Target Field is a successful example of how, as technologies change and customer demands increase, wireless carriers continue to make requests for ongoing system enhancement and installation of additional equipment to handle the ever-increasing voice and data traffic typical for large sports venues. InSite, as the neutral host, fields these requests and implements the improvements while maintaining the system. InSite completed the following projects in preparation for the 2014 season and the 2014 MLB All Star Game held at Target Field:

  • LTE MIMO on AWS for Verizon Wireless and T-Mobile
  • Coverage enhancements on the Club and Suite Levels requested by AT&T
  • External coverage for fans arriving at and leaving the ballpark
  • Additional sectorization to increase capacity requested by AT&T
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